Squirrel Billboard & TSA


2 Squirrel TSA_Platform

Employer: Wasserman & Partners
Client: Metropolis at Metrotown
Project: Billboard and Transit Shelter Ad

Overview

Unconventional concept and fun to work on.
  • Each character was shot separately and composed with background in Photoshop.
  • The biggest challenge was adjusting the lighting on the squirrels to make them look as if they’re part of the shot, then colour-matching the billboard and the poster.
  • It took some creativity and careful planning to execute on time and on budget.

Photography

  • Outsourced professional studio photography was supplied
  • Hand-crafted plasticine characters
  • Man was shot with the background and the chestnut stand in place
  • Each squirrel was a separate shot and merged in Photoshop

Production

  • Clear concept form the Art Director
  • Huge files; between 700 MB and 1.5 GB
  • Creative layer use; had to keep the squirrels’ positions editable for any tweaks from the Art Director
  • Added Christmas lights on chestnut stand at the end to add some sparkle and glow; Art Director’s instruction
  • Added sharp teeth on the squirrels
  • Changed chestnut man’s expression to fear; adjusted the shape of his pupils
  • Border and logo created in Illustrator

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s