Passport to games.


Employer: Edelman Vancouver
Client: Blue Castle Games
Project: Employee Recruitment Brochure

Challenges:

  • Limited time and money budget was a common challenge in this work environment.
  • An ideal image for the torn page look
  • Making sure the final printed piece matched the specified pantone colours

Solutions:

Kevin, the graphic designer, did a great job of sourcing inexpensive stock photos and mocking up the look and feel of the final piece. I enlisted the help of another designer to help me take photos of the torn paper. We went with a high-end, more expensive commercial printer to ensure colour-matching.

Enjoyment:

I love creating pieces with a natural, organic look on the computer. It feeds the contrarian in me. Normally when you think of computer-generated graphics you think polished, perfect, maybe 3D and shiny. This was everything but. It was meant to look like a vintage passport. I think we pulled it off quite nicely.

One thought on “Passport to games.

  1. Pingback: Planes, trains and automobiles. | Sarah Ann Enright

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s